code0range.net

...all the rules change,  The NYT has an article on the future of gaming.  Programmers, developers, and producers are being persuaded to take the next step. Some say they are playing God.  They might be right.

"Until now, artificial intelligence has usually meant that the human creates or perceives a model of how the computer makes decisions," Mr. Wright said. "But what if the computer is instead analyzing the player, and the program is customizing the experience based on the internal model it has created of the human?"